Power Wine: an instant hit!
Devon Reid, Contributor
The CPJ-owned Power Wine, launched five weeks ago, was a big hit with the team members, many of whom had heard about it and were pleased to now experience the product first hand.
Power Wine is made with horny goat weed (yes, that's what it is), Siberian ginseng and rice extract. It is Power Wine's fermented rice extract that sets it apart from other beverages in its category. The rice extract is cooked, then fermented for two weeks, after which alcohol and herbal extract are added. The end result is a smooth, flavourful, easy drinking blend with the versatility to be mixed with multiple other beverages.
Consistent feedback
This is also the consistent feedback we have received on Power Wine in the market, which no doubt sheds light on its meteoric growth in a relatively short existence. It was most revealing hearing the reactions by the Sandals team members as they experimented with the various mixes, heaping unsparing high praises on the combinations. Arizona, Solo Apple J and Carib Beer were other options available.
This partnering with Sandals is part of a tradition of support for our customers for the past 15 years of our company.
Fifteenth anniversary
There are a series of events planned to mark CPJ's 15th anniversary as Jamaica's number one food-service company. Our new look logo and 15th anniversary stamp has been released and in the coming months, CPJ's story will be told through various media. And what a story it has been, as we celebrate what has been a remarkable 15-year odyssey.