Lite Beer
Click on a product to view more information.
| Miller Lite |  | When Miller bought Meister Brau's labels in 1975, the recipe was reformulated and relaunched as "Lite Beer from Miller." It used masculine pro sports players and other macho types to sell to the key beer-drinking male demographic. Miller's approach worked where two previous light beers had failed, with production jumping from 12.8 million barrels to 24.2 million by 1977. In 1992, light beer became the biggest domestic beer in America. Brand: Miller |
Click on any of the category links below to view a list of products in that category or sub-category.
Beverages
- Beer & Stouts (3)
- Lager (1)
- Lite Beer (1)
- Stout (1)
- Concentrates (0)
- Daiquiri Mixes (0)
- Juice (Bag-in-Box) (0)
- Juice (Frozen) (0)
- Soda (0)
- Energy Drinks (0)
- Ice Teas (1)
- Juices (3)
- Sodas (0)
- Waters (4)
- Flavoured (0)
- Sparkling (2)
- Still (2)